P3R’s Youth Fitness Program, Kids of STEEL, Partners with Fitness Finders to Promote Youth Wellness

P3R has partnered with Fitness Finders to inspire more young people and their families to MOVE together through the award-winning youth movement program Kids of STEEL.

Kids of STEEL offers programming for youth of all ages by promoting health and wellness at more than 270 school, daycare and community sites. Focusing on physical movement, fun activities and character development, the Kids of STEEL curriculum is flexible and adaptable to any environment. Fitness Finders® was founded in Spring Arbor, MI over 40 years ago by Dr. Charles and Beth Kuntzleman as part of their lifelong mission to improve the health and fitness of young people. With a relentless passion for wellness and the importance of physical education in schools, Charlie and Beth created a company intent on empowering children to make positive choices.

"Partnering with Fitness Finders amplifies our shared mission to empower kids and families to embrace a healthy and active lifestyle," said Amy Scheuneman, Director of Youth Programming for P3R. "By integrating the fun and motivational tools from Fitness Finders into our Kids of STEEL program, we're not only encouraging regular physical activity but also celebrating every milestone along the way."

Fitness Finders’ EZ Scan program will help Kids of STEEL coaches track the mileage each child runs during their practices. Fitness Finders also offers an incentive-based program through the usage of “Toe Tokens” that can be used to reward children for certain milestones they achieve. Milestone achievements can be anything from completing their first mile, 5k, 10 miles of training or a specific event like participation in a Turkey Trot. A Toe Token is a foot-shaped plastic charm (or other various designs), which can be displayed on a chain or shoelace to remember each accomplishment.

Through this partnership, Kids of STEEL sites will be supporting P3R’s mission as Fitness Finders will make a 20% donation back to Kids of STEEL from all sales that use the “KIDSOFSTEEL” promo code. As a non-profit organization, this donation will go directly back to the Kids of STEEL sites by offering equipment grants, registration discounts, transportation to events and other program initiatives.

"We are excited to partner with the folks at Fitness Finders to help promote fitness and wellness among young children in our community," continued Scheuneman. "By engaging in regular physical activity, children can develop healthy habits that will last a lifetime. We believe that Kids of STEEL is a great way for kids to get active, have fun and now stay motivated throughout their journey."